Do you want to get quoted in newspapers and magazines – for FREE? 

Would you like to discover how to position yourself as an expert source so local newspapers call you for quotes – and even national publications call you?  Do you think that might help you get more clients, and more referrals? 

Anyone can get lucky and get quoted once – would you like to learn how to get reporters to call – and quote you – again and again? 

Would you like to have your own column in a newspaper – regardless of your topic – or a regular radio show or television show?  You’ve seen other businesspeople do it…come learn how!

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Here's what others have said about Marilee's PR Intensive:

You may not know me – but you’ve heard about my No Sweat PR program and you’re checking it out.  You definitely know me if you are in the business of selling long-term care insurance.  That’s because I’ve positioned myself to be the most-quoted person in the personal finance press on the topic.  You can do the same thing in your area with your topic. 

Five years ago, I had never had an article published and I had never been quoted in anything – let alone appear on radio and TV!  I’m going to teach you exactly how I did it – and how you can do it – no matter what your topic or your business.

This PR Intensive is not just for insurance agents and financial planners…ANY any business owner can use the information that I’m going to share with you to do exactly what I’ve done.  Whether your goal is local publicity or national publicity, I’m spilling the beans.  You see, I’ve learned all this the hard way – by spending time and/or money on services and consultants that didn’t work out, and some that did (I still use some today – and I’ll share them with you!).  The good news is, a lot of these resources are absolutely FREE. You do not need money to conduct a successful media campaign.  You just need the information in my PR Intensive.  

For those of you who aren’t familiar with the hundreds of media hits I’ve gotten, I'm going to be quoted in the next issue of Fortune Small Business, and I was just interviewed for an article which will be in Spirit, the inflight magazine for Southwest Airlines.  I have been quoted in the Chicago Tribune and The Wall Street Journal (twice!), Money magazine (my second time there, too),    Kiplinger’s Personal Finance Magazine (I’m not sure how many times they’ve quoted me – 5 or 6, I think). and Bottom Line Personal (three times!).. 

TV.  If you want to read the list of the place that I’ve been quoted, click HERE.  Or, you can go into an internet search tool (I like www.Google.com) and put my name, Marilee Driscoll, in to be searched.  You’ll see a lot there…mostly newspapers and magazines publications that have quoted me. 

Have you ever seen a competitor quoted in the local newspaper, or even the Wall Street Journal?  Have you ever wondered “Why not  me?”  Well, there’s two ways to get in the newspaper: buy an ad or get quoted.   

Which do you think costs more?  Call your local newspaper – even in a small town an ad run one time will set you back a few hundred dollars.  And one-time ads do almost nothing.  Readers are wary of ads – they instead believe the quotes in the articles that they read.  And they believe the other non-ad (called “editorial”) content.  It’s the people in the non-ad content who have the expert status that no ad can buy.   

The best news of all?  Ads may not be free – but getting quoted is.  If you're in the kind of business where image is important, imagine the value of being quoted in top-shelf magazines and newspapers.  It certainly sets you apart from your competitors.  It helps buyers justify your fee.  And if you're in the kind of business where your competitors are running ads, think about this: I’d rather be quoted in an article running next to a competitor’s ad…how about you?

Read what Bill Brown, one of the top long-term care insurance salespeople in the country, has to say about my programs on PR: 

Is this Different than The Publicist How-to Program?
Three years ago I wrote and recorded the Publicist How-to Program.  It’s a set of CDs that teaches the listener how to start and maintain their own successful media campaign.  In between the short audio programs there was homework.  The Publicist How-to Program was featured and recommended by Senior Market Advisor magazine.  It is has been updated and expanded into 4 one-hour audios that are available to those who don't want to wait for the next PR Intensive, or whose budget is a better fit with the $299 self-study program. 

Many, many people have asked me to take the information that I have and put it all in an in-person program. They say “I’d like a boot camp, so I don’t have to stop and start on my own, doing homework in between.  I can dedicate a day or two concentrating on this, away from the phones and distractions, and hit the ground running when I return to my office.”   

That’s how I got the idea of the PR Intensive – by listening to my clients who attended shorter programs.  They wanted a program that would teach them everything that they needed to know (no less, no more) AND have the plan out a FULL YEAR of their media campaign - even complete writing at least one press release, with personal feedback from me.

Have you wondered?

If you’ve ever even thought of launching your own PR campaign, or of hiring a PR firm or publicist to do it for you, you need to reserve a space now at the 2-day PR Intensive. 

For less than the cost of an ad campaign in a local newspaper, you’ll learn how to get quoted in the newspaper, your articles published in magazines read by your prospects, and even how to get on radio and TV programs, if you desire. 

For less than a direct mail campaign, you’ll get a track to run on.  You’ll know what to do, and what’s a waste of time...and money! 

Here is a partial listing of what we’ll cover in the 2-Day PR Intensive:

• Create your media list and have a track on which to run your PR program    
• The simple, timeless, strategies you must know for a relationship with the press
• Why the press uses certain sources – and doesn’t use others
• How to get quoted correctly, and why you sometimes won’t be
• How to get booked on radio shows – and how to get a show of your own
• How to establish credibility with the press
• The difference between a press release and a story idea: how and when to use each
• How to leverage your work with print press to radio and TV
• How to act on the phone to keep reporters happy – and buy yourself time
• How to get your major points across...fast
• What your assistant can – and can’t – do
• How to write a press release – quickly
• How to make sure that readers/viewers/listeners that read your quotes or hear you - know how to find you and your business
• How to make sure that all your customers, prospects and referral sources see you in the media – even if they missed that issue of the newspaper, or the show you were interviewed on
• Local vs. regional vs. national PR – should you go after all 3?
• There’s gold in Private PR™ - the media the public doesn’t read – but prospects do
• How to get articles published   
• Writing articles when you have no time to write articles
• How to use the same article multiple times – and get it published in multiple publications
• Use your press releases to meet referral sources
• “As seen on” marketing
• How to use media coverage to position yourself as the advisor or supplier of obvious choice
• How to craft stories that grab local media
• 5 tips to avoid disaster on radio programs
• TV:  It’s not easy – but they make it look like it is.  How to look good on TV.
• How to handle live questioning
• When to consider hiring a publicist (you don’t have to!).  What you need to know about publicists to avoid hiring a clunker.
• How to use media to speak in front of local groups
• How to use media to increase seminar attendance
• Media coverage that increases referrals

Bring this program to your group so that another year doesn’t pass without YOU IN THE PRESS!

2-day PR Intensives is a special program for businesspeople who are experts in their product or service, and want to learn how to get quoted and interviewed by the media. 


SELF-STUDY PROGRAM
Listen to four audio CDs, taped LIVE, to give you the information that you need to start and maintain a successful media campaign.  Click the red button below for more information or to purchase.


LIVE IN LAS VEGAS
Join Marilee Driscoll January 22-23, 2007 in Las Vegas, at the Las Vegas Hilton, on the monorail and the Strip.  Enrollment starts soon! Register for our e-mail alerts at the top of this page to be notified.

READ More about the Program (takes you to top of page)

View a sample press release