*****Scroll down to read more about ths workshop and what we’ll cover!*****

Upcoming one-day Mile-High Workshop dates:

January 23, 2009 (Friday) maximum 10 participants

February 27, 2009 (Friday) maximum 10 participants

Location: The Boston College Club Triple Eagle Room, a corner room on the 36th floor of 100 Federal Street, with a panoramic view of the Boston skyline and Charles River.

Hours: We start promptly at 9 am and finish at 5 pm

Optional lunch: When you register, indicate if you would like to join us for a non-working lunch brought to our very comfortable meeting room in the Boston College Club. You have your choice of a soup or salad, and you can choose your entree at the event (roasted salmon, steak frite, Cobb salad or gourmet hamburger). Additional charge of $40 applies. Please note that no outside food is allowed into the event.

Directions, parking information and other information on the event location can be found at this link.

JAN. 23 INVESTMENT (money back guarantee*) only $349 for the full day when you register by midnight Tues. January 20! (see optional lunch info above)

Register Weds. January 21 or Thursday January 22 (by 5 pm Eastern): $399 (optional lunch info. above)

After 5 pm Thursday or at-the-door: $499

FEB. 27 INVESTMENT (money back guarantee*) only $349 for the full day when you register by midnight February 20! (see optional lunch info above)

Register February 21 – 26 (by 5 pm Eastern): $399 (optional lunch info. above)

After 5 pm Thursday or at-the-door: $499

TO REGISTER: I am transitioning over to a new web shopping cart. It will be up and running in one week, but it is not activated for this program.

SO, to register for a program, please send me an email with your name, your phone number, the date that are signing up for, and whether you would like the optional lunch. I will call you on Wednesday, January 21, to answer any logistical questions that you have, and to ask you for credit card information so that I can process the workshop charge.
Email to MDriscoll[put-the-at-sign-here]MarileeDriscoll.com
My telephone number is 508-830-9975. I am am speaking at a conference in Phoenix, then on vacation from Jan. 16-20. I will return phone calls January 21.

TO FAX REGISTRATION: You can print out this page, write your name, phone number, the date that you are signing up for, whether you would like the optional lunch, and the credit card number (and expiration date) that you would like me to charge. FAX anytime to 508-830-9976.

*****MORE INFORMATION ON THE ON-DAY MILE-HIGH MARKETING PROGRAM******

TAKEAWAY #1: WHAT YOU SHOULD CHANGE RIGHT NOW!

YOU GOTTA CHANGE! How to morph your offering to capitalize on the new pain points of your audience

Robert Allen, genius creator of Nothing Down: How to Buy Real Estate With Little or No Money Down (1984, Simon & Schuster) is a great example of this. He followed up his 1984 breakthrough book with Nothing Down for the ’90”, which publisher’s Weekly says has “more than a million copies in print,” and “Nothing Down for the 2000s (Free Press, 2004). This morning, I recognized Mr. Allen’s photo on the back cover of the daily Boston Globe’s ‘G’ insert (I saw him speak at a National Speaker’s Association annual convention a few years back). He now has a “confidential report” entitled Bailout Bonanza, and is advertising a free admission workshop entitled” HOW TO GET YOUR SHARE OF THE $700 BILLION BAILOUT.” Now, I may be wrong, but I’d bet that the Bailout Bonanza is that you can buy real estate with – let me guess – Nothing Down! You gotta love it!
•YOU WILL LEARN HOW TO PACKAGE AT LEAST ONE OFFERING TO MAKE IT ‘FLY OFF THE SHELVES’ NOW!

TAKEAWAY #2: IS YOUR BEST COURSE OF ACTION TO INVENT, REINVENT, OR RECYCLE?

TO AVOID BURNING OUT, YOU GOTTA BUILD RECYCLING INTO YOUR BUSINESS – I’m a ferocious recycler. I think it helps prevent (or at least delay) a global meltdown. Well, recycling your writing and ideas helps you avoid melting down, too…but to do it right, there must be integrity and thought behind it. I was on a consulting telephone call this morning with a talented client who was saying that he was going to write a short article for his new electronic newsletter, and a longer article for his website. Within 5 minutes and a few ideas, we were able to cut his work in half, by writing one article that could be used for both purposes, and reused every year.
•YOU WILL LEARN HOW AND WHEN IT MAKES SENSE IN YOUR BUSINESS TO STOP REINVENTING THE WHEEL – AND TAKE A JOYRIDE WHILE YOU RECYCLE!

TAKEAWAY #3: GAIN THE BENEFIT OF AN EXPERT SECOND OPINION ON YOUR MARKETING STRATEGY!

ARE YOU TOO CLOSE TO SEE THE ONE THING THAT WOULD TRANSFORM YOUR BUSINESS? MOST OF US ARE! When I was studying business and finance at Boston University, many classes used case studies from the Harvard Business School. If you’ve never done a case study, it’s a multiple-page document where the facts of the situation are described and then the problem is presented. We would meet in small groups to try to come up with the best solution, then the class would have a robust and competitive discussion of what we had each decided. This one case had the distinction of being described as “the most difficult operations management case” that Harvard has ever published. We all wrestled with this case for hours. Each group had different theories on how to fix the problem, from reorganizing, to producing a different product, etc. etc. But we all missed one thing: the key to transforming profits overnight was found in one minor detail. The company had a bottleneck in operations with one of its machines. I believe it was “the green panthetonic machine” (I may be wrong on the machine’s name – if you know the right word – please call!!). Once this was addressed, everything else fell into place very easily.

Twenty-five years down the road from this college experience, happily, I have found that I have a talent helping people cut through the clutter and identify what needs to change. My consulting work has encompassed everything from big-picture overall strategic planning down to smaller-picture monthly press release topics. At the workshop, we’ll be focusing on the marketing of your existing business (or the one that you want to start!).
•IF THERE’S ONE STRATEGIC OR MARKETING AHA! THING THAT YOU SHOULD CHANGE, YOU WILL FIND IT AS A RESULT OF THIS WORKSHOP

PLUS, WE’LL DISCUSS:
How to get interviewed and quoted in prestigious national media
How to name, package, price and promote your offerings
What you MUST have, and what’s fluff when it comes to promoting your business

Vendors that we have used personally and can highly recommend – this information alone worth price of admission

Most importantly, we’ll answer YOUR questions!

This is the real-life, all-your-questions-answered, personal attention event on marketing that you’ve been waiting for!

At a bargain price.

And a money-back guarantee!

This is going to be a blast, and it will change your business. Sign up now, and I’ll see you soon!

Marilee Driscoll

*OUR GUARANTEE: If, by 2 pm of the program day, you don’t feel that the workshop was already well worth the price of admission, feel free to leave (you must leave behind the handouts that we gave you in the morning), no questions asked, and no hard feelings…and WE WILL PROCESS A REFUND FOR 100% OF THE PROGRAM FEE THE NEXT DAY.

Marketing Quarterback™ and Marketing QB™ Mile-High Thinking™ and Mike-High Workshops™ are all trademarks of Marilee Driscoll.
Telephone and voicemail 24/7: 508-830-9975

© 2009 Marilee Driscoll